This post isn’t about the pricing that Apple uses, it’s about the fact that I was interviewed by Linsey Knerl about my opinion on this. Take a look at her article here.
One reason that so many people ignore the price tag of a new Apple device, and buy with unquestioning urgency, is that the brand name "Apple" means something to many people. There is also a feeling of security that the company has been able to instill in its loyal customers. Justin T. Esgar, CEO of Virtua Computers, an Apple consulting firm in Manhattan, shares that years of PC issues have made his clients feel better about buying Apple products. While the common computer-related issues were years ago, "they switched to Mac and stuck with it." He also shares that the familiarity of Apple has kept them around for the new product launches, and helped bring loyal customers on board with the new innovative tablets and phones Apple offers.