Happy Tuesday everyone, and welcome to another episode of Appitalize On Your Idea: The Podcast. Today we have Peter Shankman, most famously known for the founder of HARO (Help a Reporter Out), and now a public speaker. Peter has a great grasp on customer service, and even has written the book on it – Zombie Loyalists. Peter’s golden rule is to “hire for people”. Hire people who can deal with people first and then teach them the technical aspects of their job.
Peter has a new podcast out Faster Than Normal, where he discusses how he deals with ADHD in business. What’s great about this is Peter being a public figure is bringing ADHD to the foreground, and helps entrepreneurs deal with their mental issues.
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