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APC: Episode 22 – Martin Waxman – The Zen of Content Marketing

APC: Episode 22 – Martin Waxman – The Zen of Content Marketing

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Content is King!

In today’s episode I have on Martin Waxman, digital communications and strategist. Martin and I discuss one of the biggest parts of Appitalize, marketing. More specifically, content. Martin explains how content is such a big thing when it comes to any company. Content isn’t just blog posts, it’s also pictures, videos, white papers, etc.

Martin gives some great examples of how and where to post your information. Using tools like Slide Share, writing an ebook, and making videos are all things that don’t take a lot of time but allow you to reuse content to get yourself the marketing boost you may be looking for.

Worried about how to create content? Listen to Martin’s interview

Listen to the whole thing the jump.


Links Mentioned During the Show:
Martin’s Home Page
Martin’s Twitter account

Listen to the episode here

Subscribe in iTunes or listen on Stitcher

If you like the content in this episode please do leave a review in iTunes.

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